UFC enters The Sphere blending sports & entertainment like never before

On September 14, 2024, at The Sphere Las Vegas, the UFC will host what is being touted as “the greatest sporting event of all time,” a title UFC President Dana White has proudly endorsed. A $20M, 12-month production brings the fight to 160,000 square feet of 16K screens, creating immersive digital worlds around each fight. This isn’t just a fight—it’s the future of live entertainment.

Q Department crafted an immersive spatial sound design and mix that will revolutionize how fans experience the event. Leveraging The Sphere’s state-of-the-art 167,000-speaker audio system, the sound will fully envelop the audience, transforming every visual moment into a sensory spectacle. For the first time in a UFC event, fans will not only see but also “feel every kick and punch in real time” via haptic feedback through their seats, ensuring an even more visceral connection to the fight.