UFC enters The Sphere blending sports & entertainment like never before
The Sphere Sandra Nam The Sphere Sandra Nam

UFC enters The Sphere blending sports & entertainment like never before

On September 14, 2024, at The Sphere Las Vegas, the UFC will host what is being touted as “the greatest sporting event of all time,” a title UFC President Dana White has proudly endorsed. A $20M, 12-month production brings the fight to 160,000 square feet of 16K screens, creating immersive digital worlds around each fight. This isn’t just a fight—it’s the future of live entertainment.

Q Department crafted an immersive spatial sound design and mix that will revolutionize how fans experience the event. Leveraging The Sphere’s state-of-the-art 167,000-speaker audio system, the sound will fully envelop the audience, transforming every visual moment into a sensory spectacle. For the first time in a UFC event, fans will not only see but also “feel every kick and punch in real time” via haptic feedback through their seats, ensuring an even more visceral connection to the fight.

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New Company Ultra Boom Media announced biopic about Danny Bowien
Deadline Sandra Nam Deadline Sandra Nam

New Company Ultra Boom Media announced biopic about Danny Bowien

Erik Osterholm and Michael Simkin, prominent figures in the entertainment industry, have launched a new venture called Ultra Boom Media. The company aims to focus on creating innovative content that can engage a wide audience across various platforms. Osterholm and Simkin have extensive experience in the industry, which they plan to leverage to foster unique storytelling and promote diverse voices. In the feature film and feature documentary space, Ultra Boom Media will be producing a biopic on legendary chef Danny Bowien of Mission Chinese.

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