Sandra Nam has worked on all sides of the creative ecosystem from agency producing to being the client to being production side. She has also worked in multiple creative worlds such as advertising, tech, marketing, product, design and film. She is now available to consult on business development and strategic partnerships, leveraging this unique perspective and rolodex.
Sandra Nam has been a longtime leader and matchmaker of creatives and projects and has the intuition and drive to take ideas and make them a reality. She has produced a lot of ‘firsts’ and is now leveraging her network to make connections and spot the next big thing(s). She is passionate about innovation that reflects and connects us, and representation in areas that lack different perspectives.
Tribeca Studios
2022 - 2024
Tribeca Studios creates original entertainment and artist programs that activate cultural conversations through storytelling. Through the connections that Tribeca has in the film, entertainment & festival worlds, she created content and films worthy of the Tribeca name.
As a Vice President of Tribeca Studios, she was responsible for oversight, hiring and management of all branded film productions and artist programs. She was the Executive Producer of the films: overseeing briefings, management of the client, hiring film producers, attending set, giving notes on story and post, and consulting on distribution & marketing strategies. She also managed the Artist Programs Director and participated in selection juries for programs such as AT&T Untold Stories and Chanel Through Her Lens. She was the EP for (7) documentary shorts and (1) yet unfinished feature documentary with a high end luxury brand.
Squarespace
2017 – 2022
As the Director of Creative Production, Business Affairs and Operations, she created the in-house production team from scratch. She managed and hired the studio team, creatives, producers, business affair managers, project managers and the social content team. She managed budgets, resourcing & operations across all of Squarespace's marketing, digital, design, product and social content internationally. The team output multiple global campaigns a year, delivering thousands of assets across multiple markets and channels in parallel. Weekly duties include being a mentor & coach, project resourcing & allocations, budget balancing & forecasting, strategic planning with stakeholders, vetting & fostering vendor relationships, overseeing external partners & vendors, and team hiring & reviews. Helped the company to go public on the NYSE May 19, 2021.
2020 Ad Age A-List In-House Agency of the Year
2020 shots Awards In-House Agency of the Year
2021 AICP Awards Judge: Advertising Excellence Single Commercial
2022 shots Awards Judge: The Americas - Direction Jury
2010 - 2017
As the Team Lead & Product Manager, she led a small and mighty cross-functional product team (marketing, design, development and content writers) to create an app to change the way people learn. Primer was made to fit the lifestyle of time-constrained startup founders and entrepreneurs by teaching short, 5-minute lessons about marketing and growth tactics. Created from scratch and never done before in Marketing, the Google Primer app launched in late 2015 in both iOS and Android stores. Post-launch, we released four product updates, built a backend CMS and localized the app into 5 languages. In 2017, Primer was 1 of the top 5 marketing apps in the US Apple App Store.
2016 D&AD Wood Pencil for Writing for Design, Writing for Apps & Digital Design
2016 The One Show Merit UX/UI
From 2010-2012, she was one of the original members of the Creative Lab team under Andy Berndt & Robert Wong. Produced Wilderness Downtown and the Androidify app.